This one's for the ladies...

[cyrano]

Girls, if you need to drive those big scary cars like your husbands do, just remember what Goodyear told us years ago.
Polyglas means more than good mileage. It also means your delicate feminine brains won't be overwhelmed by the stress of road signs, parts of your own car, sudden camera zooms and a tense emphatic soundtrack; we think the odds are pretty good you won't crash and kill somebody if your husband for some reason allows you to drive. (Which, if he didn't have a gigantic brain tumor, he'd have the sense to forbid. Girls driving. Bah! Next they'll want to *vote*.)

Comments

[roseneko.livejournal.com]

Damn those sudden camera zooms and emphatic soundtracks. They always overload my poor feminine brain and cause me to re-enact scenes from Grand Theft Auto out of pure anger. ;)

On the subject of progress, have you ever read Gloria Steinem's excellent essay Sex, Lies & Advertising? It's a really quite penetrative look at the seamier underside of the ad industry, and why advertisements were so blatantly sexist until just recently. But on the other hand, it's also a nice measure of how far we've come - somewhere along the line, those ad executives suddenly realized exactly how much money women were spending, and started diving in to get a piece of it. Hooray for capitalism!

[cyranocyrano.livejournal.com]

I have never.
But now I have it flagged for later perusal.

[roseneko.livejournal.com]

Cool. I'd love to hear your thoughts on it.

[amanda_lodden.livejournal.com]

Wow. Suddenly, I'm taking a much more critical look at the magazines that have made their way into the house. We may have made progress, but there's still a lot of complementary copy out there.

[roseneko.livejournal.com]

Yeah. I remember when I was first hitting my teenage years, I picked up a few of the magazines other girls my age were reading and couldn't for the life of me figure out what they saw in them - as near as I could tell, their entire purpose was to sell various overpriced products (with, admittedly, the occasional interesting article slipped in between). When I first read that essay in college it helped me understand the economics behind it. I still have yet to find a women's magazine worth reading, though - even Playgirl, the female-oriented counterpart to a magazine famous for the quality of its articles, seems to be entirely focused on love quizzes and other crap. In between, y'know, the pictures of naked dudes. ;)

[cyranocyrano.livejournal.com]

Honestly, it's pretty remarkable how *blatant* it is in 'Women's Magazines' but it's something that happens in most periodical media--magazines, newspapers less so, television 'news' programs even more so. Especially when the companies who make the media are owned by conglomerates with products to sell. Like.... oh, just about every single magazine television channel or newspaper out there.